Project details
Client Overview
Sugar Loaf Clothing is a fashion brand known for its bold designs and sustainable approach to apparel. While they had a strong product line, their online presence wasn’t generating the sales and visibility they deserved.
Â
As a market leader in the agricultural clothing sector and the biggest collective supplier of Australian and New Zealand brands to the UK, Sugar Loaf Clothing have carefully selected the very best of farm attire for their roster. These brands include; Canterbury, Ringers Western, Brumby Australia, Blundstones, Swazi, Kaiwaka and much more! All of which are household names for many UK farmers.
Â
Our challenge:
The company faced three key hurdles::
→ Their website lacked SEO optimisation, meaning potential customers couldn’t find them easily online.
→ Paid ads were not delivering a strong return on investment (ROI).
→ Social media engagement was stagnant, limiting brand awareness and customer connection.
→ Ensuring consistent branding across all platforms
Â
They needed a full digital strategy to increase traffic, drive conversions, and establish a stronger online identity.
Â
Our Approach:
At We Solve For You, we developed a multi-channel strategy combining SEO, social media, creative campaigns, and advertising.
We implemented a targeted SEO strategy to improve keyword rankings, increase traffic, and boost conversions.
Key actions included:
→ Conducted in-depth keyword research.
→ On-page optimisation for service pages
→ Meta tag and heading structure improvements
→ Implemented on-page SEO fixes (meta tags, page speed, mobile optimisation).
→ Content strategy aligned with high-value search terms
→ Developed a content strategy focused on high-ranking, relevant keywords.
We produced:
→Designed visually engaging social media campaigns aligned with the brand’s identity.
→ Introduced consistent storytelling to build a loyal community.
→Managed monthly content calendars for smoother execution.
We ran social ad campaigns to:
→ Redesigned ad funnels for maximum ROI.
→ Ran A/B tests to identify the highest-performing creatives.
→ Optimised targeting for fashion-conscious demographics across Facebook, Instagram, and Google.
→ Enhanced user experience with simplified navigation.
→ Integrated responsive design for mobile-first customers.
→ Implemented conversion-focused landing pages.
We supported OnTrack Tasmania in managing their LMS to ensure staff and participants could access training efficiently. This included:
Creating, uploading and updating courses and modules
→ Tracking course completions and generating reports
→ Ensuring all training content was accessible, up-to-date, and aligned with organisational policies
→ Integrating LMS updates with marketing coordination and website content where relevant
The Results:
Within just 6 months, this Clothing brand experienced measurable success:
→ 198% increase in organic website traffic,
through SEO.→ 62% growth in online sales driven by optimised ad campaigns.
→ 1,184 active Australian users generated purely through SEO (monthly)
→ 4.5X ROI,from paid advertising.
→ A stronger brand presence with 15K+ engaged followers across social media platforms.Â
Â
By combining creativity, data-driven insights, and end-to-end digital marketing solutions, We Solve For You transformed Sugar Loaf Clothing’s digital performance. Their brand now stands out in the competitive fashion market—attracting more customers, building loyalty, and achieving sustainable growth.
Ready to Grow Your Business?
Â
We help businesses boost online visibility, drive traffic, and increase sales through tailored digital marketing strategies — from SEO and paid ads to websites and social media.
Â
📩 Contact us today to see how we can take your marketing to the next level.