Project details
Client Overview
OnTrack Tasmania is a leading Tasmanian disability services provider offering Supported Independent Living (SIL), community access, and short-term accommodation to people living with disabilities. Their mission is to empower individuals to live fulfilling, connected lives within their communities.
Our challenge:
While OnTrack Tasmania was well-established in the disability sector, they faced challenges in:
→ Increasing online visibility in a competitive NDIS market
→ Raising awareness of their services across Tasmania
→ Filling SIL vacancies quickly through digital channels
→ Ensuring consistent branding across all platforms
They needed a marketing partner who could deliver creative content, targeted campaigns, and a strong SEO strategy to ensure their services reached the right audience.
Our Approach:
At We Solve For You, we developed a multi-channel strategy combining SEO, social media, creative campaigns, and advertising.
We implemented a targeted SEO strategy to improve keyword rankings, increase traffic, and boost conversions.
Key actions included:
→ On-page optimisation for service pages
→ Meta tag and heading structure improvements
→ Local SEO targeting for Tasmanian audiences
→ Content strategy aligned with high-value search terms
→ GA4 adjustments to accurately track Australian traffic only
SEO Results
→ 1184 active Australian users on the website via organic search
→ 1st page rankings for 25 keywords (including high-intent service keywords)
→ 20 keywords ranked between pages 2–5
→ 0 keywords beyond page 5 — a major milestone in ranking improvements
→ CTR at 2.8%, with a steady 1% month-on-month improvement
We designed a monthly content calendar featuring:
→ SIL vacancy announcements
→ Participant stories and testimonials
→ Disability awareness campaigns
→ Event promotions (BBQs, exhibitions, etc.)
→ Staff spotlights to humanise the brand
→ Photoshoots and content creation for daily social media posts, including static visuals, engaging interactive content, service highlights, Instagram Reels, and event promotions.
We produced:
→ TV commercial showcasing authentic participant experiences
→ LED screen designs for city displays
→ Instagram Reels & videos highlighting services and events
We ran social ad campaigns to:
→ Promote SIL vacancies
→ Drive event attendance
→ Increase traffic to the website
Our audience targeting ensured we reached NDIS participants, families, and carers in Tasmania.
We executed these campaigns across Meta (Facebook & Instagram) and Google Ads, using a mix of targeted search, display, and social placements to maximise reach and conversions.
We provided ongoing website support, ensuring OnTrack Tasmania’s site remained secure, updated, and fully functional. This included:
→ Regular updates to service and vacancy pages
→ SEO-friendly content uploads
→ Technical fixes and performance optimisation
→ GA4 tracking adjustments to monitor only Australian-based traffic
→ Event calendar management for community access programs and activities
→ Integration with marketing coordination to ensure all campaigns and content updates were aligned across channels
→Uptime monitoring to ensure consistent accessibility
We supported OnTrack Tasmania in managing their LMS to ensure staff and participants could access training efficiently. This included:
Creating, uploading and updating courses and modules
→ Tracking course completions and generating reports
→ Ensuring all training content was accessible, up-to-date, and aligned with organisational policies
→ Integrating LMS updates with marketing coordination and website content where relevant
The Results:
In just a few months, OnTrack Tasmania achieved:
→ $11M+ in annual revenue,
supported by optimised marketing pipelines→ 80% of targeted keywords ranking on Google’s 1st page of their services across Tasmania
→ 1,184 active Australian users generated purely through SEO (monthly)
→ CTR improvement of 1% month-on-month, driving more qualified leads
→ Faster SIL vacancy fills, through coordinated multi-channel campaigns
→ Stronger brand visibility and engagement, across Tasmania
Social Media Performance (Last 12 Months):
→ Reach: 511,295 — increased by 1,000% (In last 12 months)
→ Content Interactions: 9,196 — up 99.3% (Last 12 months)
→ Link Clicks: 10,302 — up 557% (Last 12 months)
→ Website Visits from Social: 50,597 — up 123.3% (Last 12 months)
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