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We Scaled Wrapdrive: Women’s Activewear Brand with Omnichannel Marketing

Discover how We Solve For You helped Wrapdrive, a women’s activewear brand, increase sales, boost website traffic, and improve brand visibility through omnichannel marketing, SEO, and paid ads.

Project details

Industry Women’s Activewear / Fashion & Apparel
Location Australia
Website www.wrapdrive.com.au
Key Results 82% increase in website traffic, 186% increase in online sales, 8% conversion rate, 5× ROI on paid ads
Client Overview

OnTrack Tasmania is a leading Tasmanian disability services provider offering Supported Independent Living (SIL), community access, and short-term accommodation to people living with disabilities. Their mission is to empower individuals to live fulfilling, connected lives within their communities.
Discover how We Solve For You helped Wrapdrive, a women’s activewear brand, increase sales, boost website traffic, and improve brand visibility through omnichannel marketing, SEO, and paid ads.
Discover how We Solve For You helped Wrapdrive, a women’s activewear brand, increase sales, boost website traffic, and improve brand visibility through omnichannel marketing, SEO, and paid ads.
Our challenge:
  • Website not optimised for conversions or SEO.
  • Social media engagement inconsistent and underperforming.
  • Paid ads campaigns delivering suboptimal ROI.
  • Brand imagery and creative content lacked cohesion.

Goal: Position Wrapdrive as a highly positive reviewed women’s activewear brand and boost online sales.
Our Approach:

At We Solve For You, we developed a multi-channel strategy combining SEO, social media, creative campaigns, and advertising.
1. Website Development & Optimisation
  • Designed a mobile-responsive, user-friendly website with fast loading speeds.
  • Integrated conversion-focused landing pages and simplified checkout flows.
  • Implemented SEO best practices to improve Google rankings and organic traffic.
2. Social Media Management
  • Developed a content calendar for Instagram, Facebook, and TikTok.
  • Posted engaging content, reels, and stories to increase brand awareness.
  • Analyzed engagement data to optimize content strategy.
3. Omnichannel Paid Ads
  • Ran Meta Ads (Facebook & Instagram) and Google Ads targeting the ideal demographic.
  • Conducted A/B testing and retargeting to maximize ROI.
  • Synchronised campaigns across platforms for cohesive omnichannel marketing.
4. SEO Strategy
  • Conducted keyword research for the Australian women’s activewear market.
  • Optimized product pages, meta tags, and blog content.
  • Built backlinks and implemented local SEO to enhance visibility.
5. Professional Product & Lifestyle Photoshoot
  • Conducted high-quality photoshoots highlighting the athleisure line.
  • Created visuals for website, social media, and paid campaigns.
The Results:

Website & Traffic:

  • +82% website traffic in first quarter.
  • 60% of orders came from organic search.
  • Sales & Conversions:
  • Online sales increased by 186% in 3 months.
  • Conversion rate improved from 1.5% to 8% within 6 months.

Paid Ads & ROI:

  • Achieved 5× ROI from omnichannel paid campaigns.
  • Optimized Meta and Google Ads to target high-intent buyers.

SEO & Rankings:

  • Ranked in the top 10 for key Australian athleisure search terms.
  • Increased organic visibility, reducing reliance on paid traffic.

 

By combining website development, professional photoshoots, social media management, omnichannel paid campaigns, and SEO, We Solve For You helped Wrapdrive achieve higher online visibility, sales growth, and a highly positive reviewed brand reputation.
Ready to Grow Your Business?

 

From website development to SEO and paid ads, we create strategies that deliver real, measurable growth.

 

📩 Contact us today to see how we can take your marketing to the next level.
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