What is Local SEO?
Local SEO is the process of optimising your online presence to attract customers in a specific geographic area. Unlike general SEO, which focuses on ranking globally or nationally, Local SEO targets people searching for services within a specific location—like Hobart, Glenorchy, or Kingston.
Why Local SEO Matters for Hobart Businesses
- More People Use Google to Find Local Services – 78% of local mobile searches result in an offline purchase.
- Higher Visibility in Google Searches – When people search for services like “best café in Hobart” or “SEO agency near me”, businesses with strong Local SEO appear at the top.
- Increased Foot Traffic & Sales – Being easily discoverable online leads to more customers visiting your physical store or booking your services.
Top Local SEO Strategies for Hobart Businesses
1. Optimise Your Google My Business (GMB) Profile
Your Google My Business (GMB) profile is a crucial factor for ranking in local searches. Ensure you:
✅ Claim and verify your business on Google My Business
✅ Add complete and accurate details (business name, address, phone number, website, and working hours)
✅ Upload high-quality photos and videos of your products, services, and premises
✅ Collect and respond to customer reviews
→ Businesses with more positive reviews rank higher in Google Maps search results!
2. Get Listed in Local Directories
Being listed in relevant Tasmanian business directories can improve your SEO rankings. Submit your business details to:
→ Bonus Tip: Ensure your business name, address, and phone number (NAP) are consistent across all platforms.
3. Optimise Your Website for Local Keywords
Use Hobart-specific keywords in your website content, meta descriptions, and headings. Example keywords:
→ Bonus Tip: Ensure your business name, address, and phone number (NAP) are consistent across all platforms.
4. Encourage Customer Reviews & Testimonials
Customer reviews are a major ranking factor for Google Maps and search results. Encourage happy customers to leave reviews on:
- Google My Business
- Facebook Business Page
- Yelp & TripAdvisor (if relevant)
→ Fact: 90% of customers read online reviews before visiting a business!
5. Improve Your Website’s Mobile Friendliness
More than 60% of local searches happen on mobile devices. If your website isn’t mobile-friendly, potential customers might leave before they even see your services. Ensure that:
✅ Your website loads in under 3 seconds
✅ Text and images adjust well on smaller screens
✅ Navigation is easy, with click-to-call buttons for mobile users
→ Tool to Use: Check your website’s mobile-friendliness with Google’s Mobile-Friendly Test.
6. Use Localised Content & Social Media
Engage your audience with Tasmania-focused content:
✔ Write blog posts about local events in Hobart
✔ Post regularly on Facebook, Instagram, and LinkedIn using location-based hashtags like #HobartBusiness #TasmaniaMarketing
✔ Collaborate with local influencers and businesses to increase visibility
→ Example: If you run a café, you could create a blog post like “Top 10 Coffee Spots in Hobart – Featuring Our Café!”
Case Study: How Local SEO Helped a Hobart Business
One of our clients, a small plumbing business in Hobart, struggled to get leads online. They had no Google presence, and competitors were taking all the traffic.
Here’s what we did:
✔ Optimised their Google My Business profile
✔ Added them to local directories
✔ Created SEO-friendly blog content
✔ Collected customer reviews
→Result: Within 3 months, they ranked in the top 3 search results for “Plumbers in Hobart” and increased their leads by 150%!
If you want your Hobart business to attract more local customers in 2025, Local SEO is the way to go!
By optimising your Google My Business profile, website, and content, you can improve your visibility and grow your business.
We Solve For You specialises in SEO, website optimisation, and digital marketing for local businesses in Tasmania.
Contact us today to boost your local rankings!